We The Brave, a sexual health campaign was launched in June 2015, the first large scale campaign ever in South Africa to specifically address MSM. Spearheaded by Anova and funded by the Elton John AIDS Foundation (EJAF), the campaign addresses both HIV prevention and treatment issues in an affirming, non-judgemental and sex positive way, which is entertaining and engaging. The campaign asks MSM to be brave enough to make healthy sexual choices like wearing a condom, getting tested regularly and knowing their status. The campaign links to Anova’s Health4Men clinical services in the public sector in all provinces through an interactive map for MSM to find their nearest gay and bisexual friendly clinic.

Young Heroes

After the success of our WeTheBrave campaign, Anova and EJAF collaborated again, this time reaching out to young men who have sex with men (YMSM) with the resources they need to make informed decisions about their sexual health. Young Heroes aims to provide information and resources that lend support to all young men who could potentially be grappling with the development of non-heterosexual identity. Online resources and technology will feature strongly as the campaign unfolds. Young Heroes is a unique, innovative and multidimensional campaign with a psycho-social focus that will incorporate social media, a series of videos, articles and content created by YMSM themselves. You can access more on our Facebook page.


Health4Women was a campaign dedicated to promoting access to relevant, competent and unprejudiced health services to women who have sex with women (WSW) without prejudice or discrimination in the public health sector, in partnership with the Department of Health. We trained staff in sensitisation and clinical training. We also provided a platform for WSW to engage and access relevant health information via our website and Facebook page.


Funded by EJAF, Anova launched the first South African, nurse driven and state-clinic based PrEP demonstration project ‘PrEP4life’ for MSM at its Ivan Toms Centre for Men’s Health in Woodstock, Cape Town and our Yeoville clinic in Johannesburg. Pre-exposure prophylaxis (PrEP) is a pill that HIV-negative individuals take daily, that drastically reduce HIV infection. More information on PrEP can be accessed via the website

My Future First

My Future First is a campaign that is part of the Anova DREAMS programme, a multi-partnership that focuses on assisting adolescent girls and young women (AGYW) in becoming Determined; Resilient; Empowered; AIDS-free; Mentored and Safe – through targeted health related interventions. My Future First campaign aims to promote the sexual reproductive health and rights (SRHR) of AGYW, by offering SRHR literacy and administering contraception in aid of the reduction of unplanned pregnancies and further STI including HIV infection and transmission. These interventions will also include HIV testing for AGYW and their male sex partners and cover issues of gender based violence. The DREAMS programme will simultaneously be supporting the health facilities with standardising the adolescent and youth friendly services (AYFS) throughout sub-districts D; E and G in Gauteng province. Through the AYFS launches, the campaign will use these platforms to market the services of the health facilities as well as encouraging youth to pledge to put their future first – this will be done through dialogues with youth and engagement with the #MyFutureFirst campaign. There will be media coverage; live activations at ground level and online two-way engagement with the youth via the #MyFutureFirst twitter and Facebook page.

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