Anova’s Score4Life campaign, which started off as pop-up sites offering HIV testing services to men, is now a fully-fledged project that still targets men, specifically for HIV testing and treatment. The project also includes our nurses engaging with Department of Health nurses in the public clinics we support, in the Johannesburg district, to mentor them on providing HIV testing and treatment services to men. Score4Life hopes to encourage more men to make use of HIV testing and counselling facilities and seek antiretroviral treatment if they discover that they are HIV-positive.
In November 2016, Anova, in partnership with the Gauteng Department of Health and Johannesburg Health District, launched the sexual health campaign geared towards men over 30. Using a series of pop-up clinics at busy urban intersections initially, it provided an opportunity for men to quickly test for HIV when it was convenient for them.
Over 25 000 men were tested through the project’s four semi-permanent pop-up stores at malls in Alexandra, Lenasia, Roodepoort, and Soweto. All the sites have since closed except for Soweto which will run until end of May 2018, and Alex, which closes on December 22 this year. All men who tested positive in the sites and are on treatment are however being contacted telephonically and referred to a clinic in the area to continue their treatment.
Read more on the campaign success here.